News

International IABC President visits Long Island

Wed, 19 May 2010 22:34:13 GMT

Call for Presentations for 2011

Mon, 03 May 2010 15:28:05 GMT

If you are a qualified presenter with new, informative and interactive content to share with professional business communicators, IABC invites you to participate in the Call for Presentations for 2011 conferences. Applications are due July 30. For application guidelines, visit http://www.iabc.com/education/cfp.

Dawn Lego entertains and informs at April IABC Meeting

Wed, 28 Apr 2010 14:31:18 GMT

Dawn Lego of the Lenskold Group spoke about how to improve marketing performance with better ROI measurements at the April IABC-LI meeting in Melville, NY.

Working Words

Fri, 12 Mar 2010 15:50:16 GMT

Good Writing & Editing: Are They Dying Arts?
And, Should We Care?

The answer to both questions: ”YES!”

Like us, you may be dismayed by the growing quantity of poor writing that bombards us. We see it everywhere, in publications, Web sites, newspapers and corporate materials � writing that is not just full of grammatical mistakes and misused words, but is also poorly thought-out, unclear and contains downright confusing language.

Morton's Makes the Most of Social Media

Tue, 09 Mar 2010 14:10:33 GMT

The IABC Long Island chapter has conducted many monthly meetings on the topic of Social Media and it's becoming such an important part of the business model for all of us. Most recently, IABC Long Island hosted a luncheon at Morton's The Steakhouse in November 2009 featuring Social Media industry leader Juliette Powell, and below is an article on how Morton's is using Social Media to help build their business and to extend their outreach to more brand ambassadors, being part of the conversation through their efforts on Social Networking sites.

Interactive Presentations at IABC-LI

Thu, 11 Feb 2010 19:58:41 GMT

2010 has been a tremendous year thus far for IABC Long Island. Exceptional guest speakers Deborah Thomas and Carol Schiro Greenwald informed and entertained on relevant topics to professional communicators, interactive games and the role of emotions in decision making, respectively.

Brand-Building in a Shrinking Economy

Tue, 08 Dec 2009 20:53:14 GMT

When the economy gets tough, smart marketers get tougher. If you don't want the brand you've worked so hard to build to be swept away by the downstream financial current, you've got to put some muscle into shoring it up.

All-Star Speakers at Recent IABC-LI Events

Mon, 30 Nov 2009 17:25:17 GMT

The IABC Long Island chapter has already had an extremely impressive and diverse lineup of guest speakers this fall.